Elele Hayat Magazine is published by Eczacıbaşı-Baxter which is Turkey’s foremost medicine company representing world class services and qualified products for treatment of crucial patients. Elele Hayat Magazine’s goal is to introduce information about chronic diseases and kidney failure for peritoneal dialysis patients.

Elele Hayat is a quarterly published magazine and it reaches 5.000 peritoneal dialysis patients through Turkey with support and sensibility of Eczacıbaşı-Baxter. Expect health issues; life, travel, art and style news is included in the magazine. Elele Hayat is an interactive platform that readers can share their poems, drawings and memories and also kids can find attractive content for themselves.

READERS DISTRIBUTION:
All peritoneal dialysis patients through Turkey

READER PROFILE:
%85-90 Metropols
%80-85 Marmara-Aegean

TARGET GROUP:
Gender distribution
%53 Male patients
%47 Female patients

EDUCATIONAL LEVEL:
College 33 patients
University 123 patients
High school 390 patients
Junior high school 391 patients
Elementary school 2.513 patients
Non-literate 357 patients

CIRCULATION:
5.000

SIZE:
19.5 x 26.5 cm

DISTRIBUTION:
Distributed by the distribution services of Eczacıbaşı-Baxter’s Department of Customer Services.